Our Ethos What we do 

What are your long term commercial objectives? What are you looking for from a management company? The secret to our success is that we listen, we take the time to understand each business we work with, and we have the tools to turn your offering from good to great. 
We tailor our services to meet the needs of our clients and we pride ourselves on building long-term commercial strategies for every hotel we manage. Our team has built strong working relationships with each of our clients – delivering an expert approach that yields unparalleled results, and more importantly, value. 


Want to generate more revenue? Effective rooms management is one of the most important tactics to employ if you want to create more income. However, in order to be successful, it requires a high level of operator skill and training. We use external and internal systems to make sure that we maximise the potential of both the room and business, and we review our strategies on an ongoing basis, to guarantee that the return is right for the market. 


Marketing a hotel is essential in today’s market place, and is best placed in the hands of experts. All of our properties have access to a specialist digital marketing agency, who take the stress out of maintaining brand reputation, brand awareness, online queries, offers and events. 


Our team’s wealth of experience means that we understand what makes a successful hotel. We know that the perfect formula is based on product, people, management and brand, and it’s that knowledge that gives us the edge when it comes to delivering on our promises. Our operational efforts focus on measurable KPI’s such as revenue performance, profitability and cost management. 


People are one of your most valuable assets as a hotel owner. To make sure that our hotels have the most up to date advice, are fully compliant and have a strategy to provide resource for the future, we work in partnership with our specialist HR partner. Our hotels have access to Park City’s experts, whenever they find themselves in need of expert guidance. 


To ensure we are adaptable to change and are astute with our hotels’ finances we’ve partnered with Accummulus Accounting who bring the best of cloud based technology to assist our hotels with the day to day demands of finance. 
Accumulus Accounting use best practice financial management tools to ensure that our team is able to provide timely and up to date information about how each of our properties is performing. We offer all of our hotels a full-service accountancy package, which enables general managers as well as our team to work in complete cohesion, and ultimately enhance hotel performance. 


To enable our hotels to benefit from the best market prices, from a list of nominated industry suppliers, and develop a smarter way of buying, we partner with Entegra 


Today’s competitive market place means that hotels need to be one step ahead when it comes to adhering to legislation and compliance. Our specialist team of internal and external experts are on hand to guide each of our hotels through the maze of red tape. 


Thinking of building, refurbishing or re-developing your land or property? Our team’s wealth of experience is on hand to offer their expertise and guidance. 

Our Ethos PRESTON 

This derelict three star hotel was purchased by our clients in 2011 on the basis of a business plan formulated prior to acquisition, which provided for a 10 month construction programme to provide a 103 bedroom Holiday Inn Express at a cost in the region of £2.6m. 
Hospitality First project managed the construction works, which were completed on programme and within budget with the rebranded hotel opening in September 2012, under Hospitality First management. Some three years later the hotel is trading successfully with occupancy rates in excess of 70% and profits continuing to rise in-line with trading forecasts. 
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